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How Amazon Agency Pryzma Drove 50% More Ad Sales & Reduced TACoS by 41% with Helium 10 Supercharge 
Pryzma was founded when 3 Amazon agencies joined forces to build a new agency leveraging the best practices they learned over the years. They specialize in offering a complete end-to-end service to their clients, including operations, creative work, and advertising. Believing that traditional strategies, such as bidding for the top placement, do not make sense for all brands, they take a holistic view that considers the performance of their clients and the industries they compete in to maximize returns.  
Type:
Agency
Custom Products Used:
+50% Ad Sales
+37% Total Sales
41% Reduction in TACoS
46% Reduction in ACOS
Increase your revenue, decrease your team’s workload

Succeed on Amazon all from a single platform with Helium 10.

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Challenge

As three agencies became one, Pryzma needed to decide what software and tools they would use to manage their clients.

With clients in various categories, they had to build unique strategies tailored to each client’s objectives and market dynamics. This required extensive research on the markets in which they compete, including keyword and competitor analysis. They also needed advertising automation tools to help them execute these strategies.

Finally, looking to maintain the ability to offer their clients cutting-edge solutions, they needed a software platform that was constantly innovating to stay updated with Amazon’s changes, ensuring they do not fall behind.  

“With Helium 10’s Managed Refund Service, 
we save over 30 hours a week on client reimbursement claims.”

David Kahn Co-founder & Chief Operating Office, Pryzma

Solution

Pryzma decided to subscribe to Helium 10’s Supercharge package, providing them access to a comprehensive suite of tools that worked together.

Market Tracker 360
Easy-to-access market intelligence to help them understand market dynamics, find opportunities, and gauge how market changes are impacting their clients.
Adtomic
Automate their playbook of advertising strategies, and then easily scale those strategies across their different clients.
Managed Refund Service
Effortlessly recover thousands of dollars for their clients with fully automated, hands-free reimbursement recovery.
Keyword & Product Reseach Tools
Leverage powerful keyword and product research tools, like Cerebro and Xray, to identify high-performing keywords and analyze product insights for their clients.

As part of their new plan, Pryzma also acquired a dedicated Customer Success Manager to ensure they always get the most out of Helium 10—even passing their feedback and requests directly to the Helium 10 product team.

Results

By integrating Helium10 across their agency, Pryzma was immediately able to save time while enhancing the business performance of their clients. With Managed Refund Service, they save over 30 hours a week—time they can dedicate to other activities that drive success for their clients.

Market Tracker 360 delivers more advanced insights than their previous time-consuming analysis was able to, improving their advertising strategies with powerful, up-to-date insights. What’s more, they leveled up their reporting with Supercharge by consolidating all their data in a single place, so they can easily focus on the data that matters to their clients.

“As an agency, we don’t get to choose our markets. And when we have a client in a competitive niche, we rely on Market Tracker 360 to find opportunities for them to win.”

David Kahn Co-founder & Chief Operating Office, Pryzma

In fact, they improved advertising sales by 50% and total sales by 37%—while slashing TACoS by 41%—for the first client they serviced with Supercharge. Unsurprisingly, they’re now planning to roll this strategy out across the remainder of their portfolio.

Custom Solutions for Every Business
Adtomic
Reduce your TACoS with our AI-powered PPC solution
Market Tracker 360
Dominate your niche with real-time Amazon market intelligence 
Insights Dashboard
See all your key metrics in one customizable dashboard