MSRP stands for manufacturers’s suggested retail price, which is the price the manufacturer recommends for the product to be sold at.

To change your product’s price on Amazon, go to Seller Central and then ‘Inventory’. You will then see ‘Price and shipping cost’ which is where you can change the price.

On Amazon, your standard price is the normal price you sell your product for. The sale price is the price you sell your product for when you are running a sale.

The list price is the same as standard price on Amazon. It is the price that you normally sell your product for.