What Is an Amazon Keyword Tracker?

An Amazon keyword tracker shows you how well a given product listing ranks for a set of relevant keywords that your product listing is actively optimizing for. It includes ranking position, percentage changes, ranking trends over time, estimated monthly searches, and more. All-in-all it’s a great tool for your Amazon SEO performance tracking.

How Does an Amazon Keyword Tracker Work?

An Amazon keyword tracker works by crawling and scraping Amazon’s search results on a consistent basis for a wide variety of keywords people actively search for.

Why Do I Need an Amazon Keyword Tracker?

An Amazon keyword tracker is necessary to remain aware of how your product listing is performing versus your direct competitors. It can help you identify whether or not your product listing may require additional work in order to rank well, and optimize your listing accordingly.

How Do I Track Amazon Keyword Rankings?

The best way to track Amazon keywords is by using a third-party tool like Helium 10’s Keyword Tracker. To track keywords, you must add your product’s ASIN into Keyword Tracker and paste your list of keywords you’d like to track for that product.

How Do I Track Amazon Keyword Rankings for Free?

Helium 10’s Keyword Tracker allows up to 20 keywords to be tracked for free. You can also manually check keyword rankings by plugging the keyword into Amazon’s search engine in incognito mode on your browser and spot check that way, albeit this is a very tedious process and not practical for sellers with multiple keyword targets and product listings.

How Do I Find My Amazon Best Sellers Rank (BSR)?

You can check your Amazon Best Sellers Rank by visiting your product listing and scrolling down to the “Additional Information” area of the product. Here you can see the BSR for any relevant product categories.

What Is a Good Amazon Keyword Ranking?

A good keyword ranking is in the top 1-10 positions. The closer your product listing is to position 1, the more clicks your product listing will generate, which will naturally increase your chance of making a sale.

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Tag keywords, add notes, and lineup changes with rank history to know what happened and why.

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See ranking moves after price changes, ad pushes, and listing edits so you can keep what lifts results and cut what doesn’t.

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