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Case Study: Gravity Group

North America's sole distributor of Envy, Fasen, and Vital scooters setting the pace with innovative, durable stunt scooters.

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Amazon Competitor Analysis Tool

Your catalyst for smarter selling.

The team wanted a way to track competitors & markets effectively.

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Dominated their market but needed insights to maintain their position.

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Granular data helped to refine their product development strategy.

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New strategy & Market Tracker 360 helped earn 27% market share.

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The Challenge

The primary challenge Gravity Group faced was the difficulty in tracking competitor activities and market trends effectively.


Quantitative data on competitors and market trends played a significant role in maintaining brand dominance in a competitive marketplace.


The team suspected a general market downturn after the pandemic, but they lacked the data to substantiate their speculations.


The team could not capitalize on opportunities to defend their brand equity without the proper data and information.


A process for research & development was needed to gain comprehensive insights into the market, specifically competitors’ performance.

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Their Strategy

Market Tracker 360 revolutionized Gravity Group's approach to market intelligence.


With Market Tracker 360, the team was able to identify branded and non-branded keywords with the highest potential to boost sales.


The ability to identify the proper keywords also helped to minimize the team’s advertising expenditure, resulting in 12% ACoS.


Access to data, such as competitor’s top revenue-generating products, enabled Gravity Group to refine their product development.


With the ability to view granular data, the team aimed to exploit identified opportunities to enhance competitiveness in the marketplace.

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The Results

Gravity Group leveraged Market Tracker 360 and Adtomic to significantly improve the team’s operational efficiency


After just 3 months of using Market Tracker and Adtomic, Gravity Group succeeded in reducing their advertising cost of sales by 18%


The team began to better notice changes in market trends & understand shifting consumer preferences in the post-pandemic world 


Leveraging insights on competitor pricing and best-selling products enabled the team to implement better strategies.


Helium 10’s tools and an updated strategy bolstered Gravity Group’s resilience and adaptability to market dynamics.

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  • “This is gold that you share the Category and Subcategory BSR. Also, you get a GOLD STAR for Keyword and Top Keyword feature.”

    Greg Alexandrian

    President & CEO
  • “Market Tracker 360 has helped me do research. Before it would have taken me a couple of days, now in a few hours, I can look at it and say, ‘Here’s a good item.”

    Carmon Grissom

    IT Director
  • “The data is the most accurate…so I’ve built trust with using this tool. I can see all relevant market information at once, no combining data, no spreadsheets.”

    Laura Hegeman

    Data Analyst

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Market Tracker 360 has helped me determine how big a market is and identify opportunities for expansion.

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