Outsourced to Optimized: It’s Time to Run Your Own Ads Follow a real Amazon brand as they transition from inefficient ad management to a scalable, in-house advertising system using Helium 10 Ads. Unlock Access with Diamond × The step-by-step path to scaling your ad performance Account Audit Campaign Setup Launching Campaigns Bid Management Keyword Harvesting Campaign Performance Scale Advertising Episode 01: Account Audit Identify what’s helping vs. hurting performance Create a focused action plan for improvement Episode 02: Campaign Setup Organize campaigns for clarity and control Build a structure that supports long-term growth Episode 03: Campaign Launch Strategy Understand which campaign types fit your goals Launch with clear expectations and guardrails Avoid common early-stage mistakes Episode 04: Bid Management Make confident bid adjustments Learn expert bidding strategies Build consistency into your optimization process Episode 05: Keyword Harvesting Identify top-performing keywords and products Expand winners without increasing waste Reallocate budget toward proven performance Episode 06: Campaign Performance Turn more clicks into actual sales Spot listing and creative gaps Align ads with customer intent Episode 07: Scale Advertising Increase spend without sacrificing efficiency Protect profitability while growing Use data to guide expansion decisions Built for serious advertisers who want control Leverage real-time data Drive measurable ROI Accelerate top-line growth Unlock Access Build the confidence, systems, and support you need to manage and scale your ads in-house. Take Control. Confidently manage your own ads in-house. Save Money. Cut out high management fees and reinvest in your ads growth. Expert Access. Get weekly AMAs with top Amazon ads experts. Stay Accountable. Structured weekly sessions and community support to keep you on track. “One of the biggest results from Outsourced to Optimized was reducing my wasted spend. By identifying underperforming search terms and focusing on high-converting keywords, I was able to improve conversion rates and drive more profitable sales. The combination of clear frameworks and Helium 10 Ads automation made it sustainable.” Carrie Miller Season 1 Featured Brand Owner What’s included in Outsourced to Optimized Weekly step-by-step training Strategic context + hands-on walkthroughs inside Helium 10 Ads. Live Expert AMAs Ask your account-specific questions and get answers in real time. Action-Oriented Checklists Reduce decision fatigue with clear implementation steps. Rules-Based Automation Use guardrails to make confident, repeatable optimizations. Real Performance Follow-Ups See the impact of changes 1–3 weeks later. Built for High-Spend Accounts Designed specifically for $20K+ monthly advertisers. The e-commerce platform trusted by over 4.5 million brands $7B+ Monthly Amazon GMV 860K+ Active Chrome Extension Users 24+ Marketplaces Supported Meet our expert hosts Gain insights and take ownership of your Amazon Advertising from experts who have helped sellers scale their advertising strategy. Destaney Wishon CEO of BTR Media Bradley Sutton Sr. Director, Education and Strategy at Helium 10 Jason Ross Founder of Puproar Ashley Hoffman Customer Success Manager at Helum 10 Trey Gillette Product Support Team Lead at Helium 10 How do I enroll in the "Outsourced to Optimized: It's Time to Run Your Own Ads" learning series? You must first be subscribed to a Diamond plan. You will then receive an email with details on how to access the sessions and community. Can I really manage my own ads after watching this series? Yes! That's the entire purpose. By the end, you'll have a clear system for auditing, structuring, naming, budgeting, researching, and optimizing campaigns—so you can run ads profitably without outsourcing. What if I miss a live AMA session? All learning sessions are recorded and available on-demand so you can catch up. Keep in mind that you want to stay up-to-date so you can bring your questions to the AMA sessions. How much time will this take each week? Expect to spend about 1–2 hours per week watching sessions and applying what you learn. Will I get personalized support? Yes! In addition to the training, you'll have access to weekly AMA (Ask Me Anything) sessions with our experts where you can get your specific questions answered. Get more and stay competitive with our Helium 10 Diamond Plan. With Diamond, level up with advanced solutions like Helium 10 Ads, plus get exclusive educational content. Series starting March 9. Upgrade to Diamond