NEW: The Helium 10 MCP is here. Connect your AI tools to your Amazon data.

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Bring research, operations, advertising, and performance insights together in one platform to scale faster across marketplaces.

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What changed in your e-commerce business this week?

Helium connects the dots across Research, Ads, and Operations to tell you not just what happened, but why it matters and what to do next.

Traffic Performance

Why did traffic drop last week? How did organic vs. paid traffic change?

Ad & Campaign Insights

Is ad spend being allocated effectively? Which campaign is underperforming?

Store Health and Profitability

Why did my margin drop this month? Which ASINs are dragging down my profits?

  • Root-Cause Identification for Traffic Anomalies
  • Competitor Strategy Review
  • Ad Structure Optimization Recommendations
  • Keyword Opportunity Discovery

REAL-TIME DELIVERY

The listing optimization guidance Helium gave me was very detailed and helpful…Helium also helped surface keywords I missed that had shifted in the last few weeks, so I’m making those changes quickly.

Trinity

Hoerr Racing Products

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Start with ready-to-go workflows

Helium creates a complete, campaign-ready keyword strategy in one conversation. Provide your ASINs, competitor links, or just a seed keyword and Helium auto-detects where you are, pulls from 7 data sources, groups keywords into campaign-ready buckets, and delivers up to 150 enriched keywords with smart negatives. What takes 2-3 hours of manual research across multiple tools takes 5 minutes.

MEET HELIUM. YOUR NEW ECOMMERCE AGENT.

Get Exclusive Access to Helium included with a Diamond Plan.

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One connection you never have to maintain.

Build on something dependable. The Helium 10 MCP gives your workflows one source of truth, for automated monitoring, multi-account data, or a self-built workflow, with no scrapers to maintain.

Keyword Intelligence

Search volume, trends, and long-tail expansion — for any keyword.

ASIN & Competitor Analysis

Analyze an ASIN to uncover keyword rankings, traffic signals, and sales insights.

Keyword Growth Engine

Analyze up to 200 keywords at once — compare traffic and conversion value, and track ranking changes for your products and competitors in real time.

Market & Product Research

Search product data to identify market opportunities and promising products.

Brand Analytics Insights

Access Amazon ABA data to understand clicks, conversions, and keyword competition.

Ads Management

With MCP, your Agent reads live account data and, with your approval, executes the changes that matter — bids, budgets, and more.

Ads Intelligence

Analyze where your spend is working and where it isn’t. Create action plans to update multiple campaigns at once – less manual work, more time saved.

Commerce Intelligence

Break down your P&L at the account and product level — daily to monthly trends, inventory health, sales velocity, and listing details on demand.

Don’t leave profits on the table. Expand to new channels and watch your brand grow.

Frequently asked questions

Helium 10’s Agent is an AI assistant built inside Helium 10 that answers questions about your e-commerce business using your live account data. It covers ads, keywords, P&L, listings, and inventory in a single conversational interface, returning recommendations with reasoning – not raw metrics. Available to Diamond members at no extra cost starting August 2026.

Generic AI tools can only reason over data you bring to them; requiring manual exports and copy-paste. Helium 10’s Commerce Agent reads your live account directly, benchmarks your results against ten years of category data across 4.5 million sellers, and returns answers in the context of your specific business. The difference is what the AI reasons over, not that AI exists.

It reads your live Helium 10 account data including Helium 10 Ads campaign performance, Keyword Tracker ranking history, Profits net margin per ASIN, Inventory Management levels, and Listing Analyzer health scores.

No. It runs directly inside Helium 10 on your live account. Nothing needs to be exported, uploaded, or manually entered. You ask a question and it reads your data in real time.

The Agent is for operators who want answers from a conversational interface inside Helium 10. The MCP Connector is for builders who want to wire Helium 10’s data into their own AI workflows (Claude, custom agents, etc.). Both are included with Diamond. The Commerce Agent requires no technical setup.

No. The Agent is a layer on top of your existing tools, not a replacement. You can still navigate keyword research, listing builder, Ads, and the rest exactly as before. The Agent adds a way to get cross-tool answers without navigating between them.

You can ask anything about your Amazon business that your account data can answer: Helium 10 Ads performance, Keyword Tracker rankings, Profits margin by ASIN, Listing Analyzer health, Inventory Management risk, and week-over-week trends. It handles cross-tool cross-referencing automatically.

You will need a Diamond Plan or higher to access the agent. It is available to Diamond members with no extra cost, no usage limits, and no per-question pricing.