Unveiling the History of the Top 3 Clicked ASINs for a Keyword

In the vast and ever-evolving world of e-commerce, understanding consumer behavior and market trends is paramount to staying ahead of the competition. As sellers and marketers, we constantly seek insights into which products are capturing the attention and interest of potential buyers. One powerful tool that can help us unlock this information is the ability to explore the history of the top three clicked ASINs (Amazon Standard Identification Number) for a specific keyword. By peering into the past and analyzing the patterns of consumer clicks, we can gain invaluable knowledge that can shape our strategies, optimize our listings, and ultimately boost our sales.

Let’s delve into the art of uncovering the historical top three clicked ASINs for a keyword, and discover how this information can be a plus in maximizing our success in the competitive world of e-commerce.  

For the sake of this blog, we will be revisiting our favorite coffin shelf.

Open up Cerebro, input the ASINs of several relevant products from competing brands into the search panel and then, click on “Get Keywords.” You will see one of the available filters is “ABA Top 3 ASINs Total Click Share,” where you can specify the desired range of minimum and maximum percentages you want to observe. 

Once you have the keyword results returned back to you based on any parameters you selected, break into the more granular components segmented out by keywords by clicking the graph located next to ABA Total Click Share. 

For the keyword Coffin Shelf, if I chose the time frame to be January 2023 to April 2023 in the top right-hand drop-down field after I select the graph icon, I can just look month by month and every time I put my mouse over, I can see which the top three clicked. 

I can also opt to take a look at the chart on the right and see that in April, top-clicked ASINs number one and two were another product, and Helium 10’s Project X coffin shelf clocked in at position three. We were number two in February.

So if I want to access the comprehensive record of the top three ASINs that received the highest number of clicks for any given product, I can funnel the data into months, and weeks, and get detailed insights into how the trends and changes ebb and flow over time.

For instance, by examining the past few weeks, I can observe that the Helium 10 Project X coffin shelf was the most clicked ASIN a few weeks ago, but it subsequently dropped to the third position in the following week and remained in that position the week after. 

What will you discover if you do this with your ASINs and your competitors?