How to Use Helium 10 Ads AI to Automate Your Amazon Advertising

Advertising on Amazon isn’t getting any easier but managing it can be. Helium 10 Ads AI makes creating, optimizing, and tracking campaigns easy. It helps sellers launch new products and tackle rising ACoS. It also improves ad strategies by streamlining processes. 

In this blog, we’ll show you how to set up product campaigns using Helium 10 Ads AI. You’ll learn how to use smart automation and make your ads work well together.

Getting Started with Your Helium 10 Ads Account 

Before leveraging AI-powered optimizations, you’ll need to set up your advertising account in Helium 10. Here’s how: 

1. Access AI Advertising: Navigate to Helium 10 and select AI Advertising in the top menu. Click “Enable Ads” and connect to your Amazon PPC account. 
 
2. Add a Product Goal: Choose the product you want AI to manage and define a target Advertising Cost of Sale (ACoS) to align with your profitability goals. 

3. Set Your Daily Budget: Unlike traditional ad setups, this budget is not per campaign but for all campaigns AI will create and manage (e.g., broad match, exact match, product targeting, and auto campaigns). 

4. Select Keywords: AI can automatically generate keyword recommendations, but you can also manually input your most relevant terms. 

5. Advanced Targeting Options: If you have specific ASINs you want to target, you can enter them manually, but AI will also find competitive product targets for you. 

Once your settings are configured, hit launch, and Helium 10 Ads will generate multiple campaigns, allocating budgets dynamically based on performance trends and AI-driven optimizations. While AI handles optimization, it’s a good practice to check back after 60 days to analyze performance trends and fine-tune settings. 

Advertising AI Reporting & Setting Goals 

Tracking performance and goals manually can take time and resources. With AI-powered advertising, performance is continuously being monitored and optimized for you. Helium 10 Ads provides real-time reporting, helping sellers: 

• Track ACoS, ROAS, and total ad spend 

• Identify top-performing keywords and product targets 

• Adjust budgets dynamically based on AI-driven recommendations 

To get the best results, set clear goals from the start. If your priority is profitability, set a lower ACoS target. If you’re focused on brand awareness and growth, allow for higher ad spend initially while AI learns which keywords and audiences perform best. 

AI advertising requires historical data to improve over time, it’s normal to see higher ACoS in the first few weeks as the system learns and refines targeting. 

Making Existing Campaigns Work Together with AI 

Ensuring that your campaigns complement each other rather than compete with each other on Amazon can be one of the bigger challenges as a seller. If you have multiple campaigns for the same product, it’s important to have them communicate with each other. For example, if your auto-campaign targets a successful keyword, you want to automatically move that keyword to your manual PPC campaign so you can show your products across the board. 

If you already have strong campaigns on a different platform, we don’t recommend you start fresh in Helium 10. Instead, connect your accounts. Begin setting rules and fine-tuning your campaigns to work together on the platform. Rather than running each campaign in isolation, the platform creates a dynamic feedback loop, where successful keywords are refined and scaled up while ineffective ones are cut. If you prefer to maintain more control, you can track performance trends manually in a spreadsheet. The key is making sure your campaigns are learning and improving with every data point  

Keyword harvesting pulls high-converting search terms from auto and research campaigns and strategically moves them into more refined campaigns, maximizing efficiency. At the same time, negative targeting prevents wasted spend by blocking low-performing keywords before they can drain your budget. 

Using AI-Powered Suggestions from Helium 10 Ads 

Automated suggestions provide real-time optimization tips based on your campaign’s performance. All you have to do is review them and accept ones that make sense for your business. Some of the suggestions you will see in your Helium 10 Ads account are: 

• Bid Adjustments: AI recommends increasing bids on high-performing keywords while reducing spend on low-converting ones. 

• Keyword Additions: AI finds new high-traffic, relevant keywords to improve visibility. 

• Budget Optimization: AI reallocates ad spend to the best-performing campaigns and keywords. 

• Negative Match Recommendations: AI suggests blocking search terms that don’t convert to prevent wasted spend. 

AI doesn’t replace human strategy; review AI recommendations regularly and tweak them to align with your broader business goals. 

Advertising Products on Amazon with Less Effort 

AI-powered advertising is about working smarter with automation. Helium 10 Ads gives sellers access to powerful machine-learning optimizations that save time, reduce wasted spend, and improve campaign performance. 

Next Steps for Amazon Sellers 

1. Set up AI-powered campaigns in Helium 10 to automate ad creation and optimization. 
    

2. Use AI-driven reporting to track ad performance and fine-tune goals. 
    

3. Leverage keyword harvesting and negative targeting to ensure campaigns work together efficiently. 
    

4. Review AI recommendations regularly to refine your strategy and maximize return on ad spend. 

By integrating Helium 10 Ads into your Amazon Advertising strategy, you can scale your PPC efforts efficiently, allowing AI to handle the complex optimizations while you focus on growing your business.