Helium 10 Pricing & Membership Plan Options – How They Work

If you are new to Helium 10, welcome! Our goal is to help you find profitable products to sell, create fully optimized Amazon product listings, and increase sales over time with proven, effective e-commerce techniques. 

Although we call it a Helium 10 membership, we never want you to feel that you’re just a “member.” Helium 10 is a family. A family with one very incredible feature missing from most traditional families (and one many of us wish we had) – the ability to choose your level of involvement. Your Amazon business is, at most, your livelihood, and at least, a serious source of passive income. When shopping for Amazon seller tools to help you grow your brand, you shouldn’t be limited to a pricing plan that lumps you into one group or the other.

That’s why we have a pricing plan for every budget, every business goal, and every individual.  

Here is a quick look at our most popular Helium 10 pricing plans and membership levels:

Helium 10’s pricing plans are made up of a free subscription plan and three paid plans: Starter (starting at $29/month) Platinum (starting at $79/month) and Diamond ($229/month).

Not sure what to make of it all? Here is a quick rundown of each membership plan we offer to Amazon sellers:

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Free Plan

If you are looking to try out the Helium 10 suite of tools, we offer a free plan that gives new users a taste of what we have to offer. This free trial is a limited, free version of most Helium 10 tools. You can use Cerebro twice a day to track up to 20 keywords. This is the perfect plan for discovering if our Amazon keyword research and Amazon product research tools are right for you. 

Sign up for FREE access to powerful, easy-to-use tools to help with every part of selling on Amazon and Walmart.

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Starter Plan – Starting at $39/mo, Annual $348 

This plan is a great entry point for those who are getting ready to sell on Amazon or who have only just started. It gives you access to many of Helium 10’s amazing tools, with certain limitations. If you want to test out Helium 10’s products at a low cost, the Starter Plan is right for you. The Starter plan includes: 

Product Research

• Black Box, 20 uses
• Xray
• Xray for Walmart, 5000 requests

Keyword Research

• Cerebro, 2 uses
• Cerebro for Walmart, 2 uses
• Search Expander, 10 uses
• Magnet, 2 uses 
• Magnet for Walmart, 2 uses

Listing Optimization

• Listing Analyzer, 2 uses
• Listing Builder, 2 product listings (no Amazon sync)
• Scribbles, Limited 30 day use
• Frankenstein, Limited 30 day use

Operations

• Alerts, 2 ASINs 
• Inventory Management, Limited 30 days 

Analytics

• Market Tracker, Up to 1 Market
• Profits, Unlimited Access  
• Profits for Walmart, 90 Days 

Additional Perks of the Starter Plan:

• Includes Freedom Ticket (our Amazon FBA Training Course)
• Connect up to 2 Seller Accounts / Tokens

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Platinum Plan – Starting at $99/mo, Annual $948

This plan is the best place to begin if you are serious about selling on Amazon. Helium 10 created this affordable plan for new sellers who want to set up an Amazon business, or for sellers who already have an Amazon business but have never used Helium 10. The Platinum Plan includes: 

Product Research

• Black Box, 250 uses
• Xray 
• Xray for Walmart, 5,000 requests  

Keyword Research

• Cerebro, 250 uses 
• Cerebro for Walmart, 250 uses   
• Search Expander, 1000 uses 
• Magnet, 150 uses 
• Magnet for Walmart, 150 uses 

Listing Optimization

• Listing Analyzer, 50 tool uses / 20 Insight Dashboard ASINs
• Listing Builder, 20 Product Listings (No Amazon sync) 
• Scribbles, Unlimited use
• Frankenstein, Unlimited use

Operations

• Alerts, 20 ASINs 
• Follow Up, 5,000 emails /monthly 
• Inventory Management, 40 SKUs   

Analytics

• Market Tracker, Up to 3 Markets 
• Profits (Insights Dashboard), 20 ASINs 
• Profits, Unlimited Access  
• Profits for Walmart, 90 Days 
• Keyword Tracker, 500 keywords 
• Keyword Tracker for Walmart, 100 Keywords 

The Platinum Plan includes everything from the Starter Plan plus full access to Profits and Xray. 

Note: Profits is the ultimate seller’s data headquarters. By having access to your Amazon product listing, sales analytics, and performance metrics all in one place, you get an instant and clear snapshot illustrating the health of your Amazon business. Full access to this Amazon seller tool is a massive addition to the Platinum Plan. 

Additional Perks of the Platinum Plan:  

• Connect up to 2 Amazon Seller Central or Walmart accounts. 
• Get full access to Freedom Ticket, our Amazon seller training course. 

If you are new to selling on Amazon and want a no-nonsense, A-to-Z guide to Amazon best practices—including how to be successful when first starting out—be sure to check out Freedom Ticket, an exclusive Amazon FBA seller course taught by 7-figure Amazon-selling master Kevin King. This is a structured course, broken into weekly modules. It’s designed to show you the Amazon selling ropes with real-world examples, as well as how to use Helium 10 tools along the way. 

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Diamond Plan – Starting at $279/mo, Annual $2,748

The Helium 10 Diamond Plan is our most popular single-user plan, including the must-have level of access for those who know they’re serious about selling on Amazon. It offers unlimited usage for many of our different tools, as well as additional features. The Diamond Plan also includes an entirely new tier of seller tools, all focused on Amazon marketing. The Diamond Plan includes: 

Product Research

• Black Box, 250 uses 
• Xray 
• Xray for Walmart, 5,000 requests  

Keyword Research  

• Cerebro, 250 uses 
• Cerebro for Walmart, 250 uses 
• Cerebro Advanced Brand Analytics, 250 uses
• Search Expander, 1,000 uses 
• Magnet, 150 uses 
• Magnet for Walmart, 150 uses 

Listing Optimization  

• Listing Analyzer, 150 tool uses / 1000 ASINs in Insights Dashboard 
• Listing Builder, 300 AI-enhanced Product Listings with Amazon sync
• Scribbles, Unlimited 
• Frankenstein, Unlimited 

Operations 

• Alerts, 200 ASINs
• Follow Up, 15,000 emails/monthly 
• Refund Genie, Unlimited 
• Inventory Management, 10,000 SKUs 
• Business Valuation, Unlimited 

Analytics  

• Market Tracker, Up to 5 Markets 
• Profits (Insights Dashboard), 1000 ASINs 
• Profits, Unlimited use
• Profits for Walmart, Unlimited use
• Keyword Tracker, 2,500 Keywords 
• Keyword Tracker for Walmart, 250 keywords 

Marketing   

• Adtomic add-on starting at $199/mo. + 2% ad spend > $10K   

Additional Perks of the Diamond Plan: 

• Connect up to 5 Amazon Seller Central or Walmart accounts. 
• Freedom Ticket—full access 

Increase Your Profits and Decrease Your Workload with Diamond

Experience AI-enhanced tools, expanded data limits, time saving automations, and improved integration between your favorite Helium 10 tools.

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Adtomic & Diamond Bundle – Starting at $349/mo (with Annual Plan)

Bundle our Diamond plan with Adtomic – perfect for customers interested in saving more with PPC campaign automation! Your next viral launch starts here.

Includes everything in Diamond, plus:

• PPC campaign creation, management, and optimization 
• Clear and actionable analytics 
• AI-powered suggestions 
• Advanced templates and automation 

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Powerful Add-Ons to Enhance Any Subscription

Adtomic (starting at $199/mo + 2% ad spend > $10K) 

AI-powered PPC solution to help you create, manage, and optimize campaigns with ease. 

Market Tracker 360 (starting at $500/mo) 

Access the most accurate insights to grow your business and outperform your competitors. 

Elite (starting at $399/mo) 

Networking and training are reserved exclusively for top-tier sellers looking to scale faster. 

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Supercharge Your Brand Plan

The Supercharge Your Brand Plan expands the features of the Diamond Plan even further. It features multi-user access and the following features: 

Product Research  

• Black Box, 500 uses 
• Xray 
• Xray for Walmart, 5,000 requests 

Keyword Research  

• Cerebro, 500 uses 
• Cerebro for Walmart, 500 uses 
• Cerebro Advanced Brand Analytics, 250 uses (Brand Registered)  
• Search Expander, 1,000 uses 
• Magnet, 150 uses 
• Magnet for Walmart, 150 uses 

Listing Optimization  

• Listing Analyzer – 300 uses in tool / 5000 Insights Dashboard ASINS
• Listing Builder, 300 AI-enhanced Product Listings with Amazon sync
• Scribbles, Unlimited use
• Frankenstein, Unlimited use

Operations 

• Alerts, 5,000 ASINs 
• Follow Up, 50,000 emails /monthly 
• Inventory Management, 10,000 SKUs
• Business Valuation, Unlimited use

Analytics  

• Market Tracker, Up to 15 Markets 
• Profits (Insights Dashboard), 5,000 ASINs  
• Profits, Unlimited use 
• Profits for Walmart, Unlimited use
• Keyword Tracker, 10,000 keywords 
• Keyword Tracker for Walmart, 250 keywords  

Marketing  

• Adtomic – Included (only 2% > 10k ad spend charged) 
• MT360 – included with 5 Free Markets in Americas region 
• Elite – included (network and training)

Additional Perks of the Supercharge Your Brand Plan:

• Multi-User Login ‒ Up to 25 users
• Connect up to 25 Amazon Seller Central or Walmart Accounts
• Insights Dashboard
• Insights and Recommendations 
• Product Metrics – Up to 5,000 ASINs (ASIN Cap) 
• Monthly Expert Training ‒ Full Access
• Freedom Ticket ‒ Full Access

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Interested in Enterprise Solutions with Helium 10?

If you’d like a full overview of our custom e-commerce solutions for agencies and large businesses, get in touch with our sales team here!

Have any questions about Helium 10 membership pricing? Contact us today!

FAQs

Frequently Asked Questions

Can we use Helium 10 for free?

Yes! If you aren’t ready to spend money on an Amazon selling software, try out Helium 10’s free plan!

Can I use Helium 10 without an Amazon account?

Yes, you can. If you haven’t started selling on Amazon but want to do some research into potential products you want to sell, Helium 10 is a great tool to use! If you want to get the most value and benefits out of using Helium 10, it is recommended to connect your Amazon account.

Is Helium 10's Chrome Extension free?

Yes! Download Helium 10’s chrome extension for free today so you can extract powerful data from Amazon or Walmart!