Amazon Keyword Indexing: Are You Missing Out on Product Ranking? 2 minute read Published: September 20, 2018 Modified: March 6, 2023 Share: URL copied Trusted by 4M+ Businesses Your Successful E-Commerce Business Starts Here The all-in-one solution for starting & scaling your e-commerce business. Sign Up For Free Trusted by 4M+ Businesses Your Successful E-Commerce Business Starts Here The all-in-one solution for starting & scaling your e-commerce business. Sign Up For Free In the wake of the recent Amazon search results controversy, we have decided to address another topic of discussion that’s drawing confusion from sellers: Amazon keyword indexing. For those who are new to selling on Amazon, indexing keywords refer to whether or not the Amazon keyword search algorithm is associating your product’s ASIN with your targeted keywords. Whether or not your ASIN is being indexed for your desired keywords and phrases determines the discoverability of your product to customers using relevant search terms related to your product. Check out our discussion on Amazon keyword indexing issues (and listen as Bradley completely loses his voice and can’t seem to breathe on air): Checking whether your ASIN is being indexed for your desired keywords has been simplified by Helium 10’s Index Checker tool, but that’s just part of it. Index Checker can accomplish hours of keyword index checking within several seconds. While we will be adding new functionality to the tool, use of PPC campaigns will also be your friend in driving more traffic to your listing. The extra activity can show Amazon that your product is relevant to your desired keywords and phrases. Some of the things you will learn in this video regarding Amazon keyword indexing include: What is Amazon keyword indexing?Creating Index Checker to automate the keyword indexing check processKeyword indexing issues arise in April 2018 with AmazonThe different kinds of Amazon keyword indexingWhy it’s important to be properly indexed for your keywords on AmazonHow to ensure that your ASIN is being indexed for your desired keywordsThe effects of PPC campaigns on which keywords your ASIN will be indexed forNew features being added to Index CheckerSome precautionary steps to take when trying to be indexed for certain keywordsA common mistake that sellers make about Amazon keyword indexingFocusing on being indexed for keyword phrases VS individual wordsWhy your ASIN might index for individual words, but not phrasesAn effective tip to help ensure better Amazon keyword indexing Have questions about the importance of proper Amazon keyword indexing for your ASIN? Put them in the comments section below! Published in: BlogListing OptimizationSelling on Amazon Share: URL copied Share: Published in: BlogListing OptimizationSelling on Amazon Thought Leadership, Tips, and Tricks Never miss insights into the Amazon selling space by signing up for our email list! Subscribe Achieve More Results in Less Time Accelerate the Growth of Your Business, Brand or Agency Maximize your results and drive success faster with Helium 10’s full suite of Amazon and Walmart solutions. Get Started