Grow Your Organic Rank and Sales with Helium 10’s Influencer Finder 

Amazon Influencers are quickly becoming an indispensable channel for Amazon sellers. Not only do their videos introduce your products to customers who might never have found your listings otherwise, but as they are driving off-Amazon traffic to Amazon, they can significantly improve your organic rank. 

Before you jump into using influencers, there are a few things to consider: Which influencers are the right fit for your brand? And how do you find them? 

Using Helium 10’s Influencer Finder to Discover Influencers 

Helium 10’s Influencer Finder puts the power of smart, targeted influencer discovery in your hands. You can search our database of over 50,000 Amazon Influencers and reach out to the ones you think are the best fit, looking at a combination of their niche and past video performance. 

How to Use Influencer Finder

Find influencers who have the right audience: 

Product Categories: Identify which product categories an influencer has posted about previously to ensure they’re familiar with your type of product  

Keywords in Bio: Search for specific phrases that align with your product’s target audience— think terms like “mom” or “DIY.” 

Look at past performance to find strong creators: 

Videos Posted: We recommend identifying active, experienced influencers with a proven posting history. 

Upper Carousel Video Count: If your goal is visibility on Amazon listings, consider targeting influencers whose videos receive higher engagement and often show up in top spots like the upper carousel. 

Average Video Length: Decide whether you want influencers who create longer, in-depth reviews or short, snappy videos that get straight to the point.   

Collaboration on Your Terms 

Once you’ve selected the right influencers for you, it’s easy to reach out via links provided to their social media channels. From there, you can then together to choose the type of partnership that best fits your brand strategy – whether that means offering free samples, commissions, or long-term partnerships.  

Create a Helium 10 account today and start using Influencer Finder to take your Amazon business to the next level.