Paid Advertising Archives | Helium 10

Paid Advertising

Smarter Amazon PPC Optimization: AI + Brand Analytics

Most brands running ads on Amazon aren’t lacking data, they’re just overwhelmed by it. Between keyword tools, campaign metrics, and marketplace shifts, it’s easy to get stuck guessing what to optimize next. That’s where Amazon’s first-party data comes in. Tools like Brand Analytics and Search Query Performance (SQP) offer direct insight into how customers are […]

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How to Launch a Product on Amazon in 2025 With Advertising (Part 2)

8 minute read

May 6, 2025

How to Launch a Product on Amazon in 2025 With Advertising (Part 1)

13 minute read

April 24, 2025

What to Expect on Amazon for Black Friday and Cyber Monday 2024

4 minute read

November 25, 2024

Run AI-Powered Amazon Ads with Helium 10 Ads – Now Available in Helium 10’s Platinum Plan

2 minute read

October 10, 2024

H10-vs-JS-pricing-plan-banner

Helium 10 Pricing Plan vs Jungle Scout Pricing Plan (February 2025 Update)

11 minute read

September 5, 2024

What-is-Amazon-TACoS

What is Amazon TACoS (Total Advertising Cost of Sale)?

12 minute read

March 18, 2024

Holiday readiness for Amazon PPC

4 Ways to Get Your PPC Campaigns in Shape For the Holidays (+ Bonus Advertising Resources!)

7 minute read

November 10, 2022

Amazon Facebook ads welcome screen

How to Leverage Amazon Facebook Ads to Drive More Sales on Amazon

9 minute read

October 5, 2022

PPC keyword research for amazon sellers

Keyword Research for PPC Campaigns on Amazon

8 minute read

September 22, 2022

Amazon DSP title on mobile device

What is Amazon DSP (Demand Side Platform)?

6 minute read

June 16, 2022

woman on amazon prime using her smart phone

What Is Amazon Marketing Services?

9 minute read

January 19, 2022

Amazon product launch case study

Black Friday/Cyber Monday Case Study for 2021

4 minute read

December 13, 2021

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