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#218 – The Science Behind “Going Viral” with Rachel Miller

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Amazon PPC vs TikTok Shop Ads vs Walmart Connect: Where Should Brands Invest First in 2026
TL;DR: For growing brands, the answer isn’t “start with all three ad platforms simultaneously.” Start with the platform already generating your highest organic sales. Build profitability on one platform before adding the operational complexity of managing advertising across multiple channels.  Key Takeaways:  Why Do Multi-Channel Brands Struggle with Advertising Prioritization?  This isn’t a beginner problem. You’ve already validated product-market fit. You’re generating revenue across Amazon, TikTok […]
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