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nina woof diversifies sales by expanding to TikTok Shop

From Amazon to TikTok Shop: How This Pet Brand Leveraged Helium 10 to Grow Sales by 25% 
A Strategic Leap Toward Channel Diversification  For NINA Woof, a Europe-based pet brand, Amazon has been the main engine of their e-commerce growth, but with an eye on long-term sustainability, they knew they couldn’t rely on one platform forever.  That’s when they decided to launch on TikTok Shop.  “We were already posting regularly on TikTok, […]
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