Does Amazon Have a Keyword Planner?

Unfortunately, Amazon doesn’t provide a keyword planner within their platform for sellers. You must use a third-party tool like Magnet to find viable Amazon keyword targets for your product listing.

How Do Keywords Work on Amazon?

The way keywords work on Amazon is by allowing you to go into a third-party tool like Magnet to find the keywords customers are actively searching on Amazon. The best Amazon keywords are the ones that have a high search volume and are highly relevant to your product listing. As an Amazon FBA seller, your job is to naturally weave these keywords into your product listing’s title, description, bullet points, and backend so that they increase your chances of showing up in Amazon’s search engine.

How Many Keywords Does Amazon Allow?

You can include up to 250 bytes (essentially 250 characters) of keyword targets in the back-end field of your Amazon product listing.

What Are Platinum Keywords on Amazon?

Amazon Platinum keywords are the search terms you add to the backend of the product listing.

Consistent sales start with great keyword research

Expand your keyword list with proven search terms that lower costs and bring in more customers.

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Amazon and Walmart Keyword Planner

Reach even more shoppers

Turn one keyword into hundreds of related terms that real buyers use

Compete with confidence

See which keywords competitors rely on so you can win your share of traffic.

Save money on advertising

Target low-cost, high-intent keywords so you stop paying for wasted clicks

$0 – $100K in yearly sales

Platinum

run your brand with the basics

$129 / month

BILLED YEARLY(USD)

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Research

Product research Keyword research

AI Assistance

AI-powered advertising for easy campaign execution AI-assisted listing creation

Education

Amazon FBA training Amazon Ads academy TikTok Shop academy

$100K – $10M in yearly sales

Diamond Most Popular

everything in Platinum, plus…

$359 / month

BILLED YEARLY(USD)

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Control and optimize ad performance

Rules-based ad automation and dayparting Manual bid and budget control options

Run daily operations

Inventory management Profit and loss reporting Managed refund service

Speed up execution

Advanced AI listing builder with optional manual control

See your data in one place

Long-term keyword trend analysis for seasonality and growth planning

Grow alongside other scaling brands

Monthly workshops and Q&A sessions Expert webinars

Beyond $10M in yearly sales

Enterprise

custom plan built for your brand

Custom Solutions

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Your brand growth plan

Dedicated Customer Success Manager Customized onboarding and training Bundled access for higher ad spend threshold Bundled access with expanded licensing for larger teams and multi-regional access Category and market analysis platform access Elite level customer support

Full list of features

Free, High-Quality Keyword Research

Uncover the Best Keywords to Drive Amazon Sales

Get high-volume, low-competition keywords to better sell your products by entering a seed term or ASIN in the field below.

www.amazon.com

Cut Through Data To Build a Winning Keyword List

Smart filtering

Set a minimum search volume, include or exclude words, and filter by title density (how many page-one listings use the term in the title). Keep only what fits your product and budget.