Amazon Advertising Tools Game-changing strategies to crush Pay-Per-Click Advertising, promote brand awareness, and boost customer engagement. Sign Up Tools: Helium 10 Ads Influencer Finder Helium 10 Ads Influencer Finder Amazon PPC Tool Run Pay-Per-Click Campaigns AI-powered PPC software designed to maximize your Amazon Advertising ROI. Leverage advanced optimization & automation capabilities to level up your advertising game. Create, manage, & optimize PPC campaigns with ease. Learn More Amazon Influencer Finder Gain Visibility with Influencers Find the right Amazon influencers fast with Influencer Finder—get more eyes on your listings and boost your sales with creators who fit your brand. Learn More Get Started with Advertising Get your product in front of customers and truly grow your brand Sign Up Increase outside traffic Run Amazon PPC Ads Achieve your growth potential FAQs What Is Amazon Advertising? Amazon advertising is the process of promoting your Amazon brand/products. Amazon Advertising can include pay-per-click ad campaigns (whether it be on Amazon, Google, Bing, etc.) and building promotional landing pages to leverage on social media. What Are Amazon Advertising Tools? Amazon advertising tools are third-party SaaS solutions that enhance Amazon sellers’ ability to run pay-per-click and social media campaigns. They can take a number of different forms. Helium 10’s Amazon advertising tools primarily revolve around running Amazon PPC campaigns, and building promotional landing pages to leverage on social media. Why Do I Need Amazon Advertising Tools? You need an Amazon advertising tool to expand your reach to potential customers that may not find your product listings organically in Amazon’s search results. What Are the Best Amazon Advertising Tools for Sellers? The best Amazon advertising tools for sellers include Helium 10’s Helium 10 Ads (an Amazon PPC campaign management tool) and Portals (a promotional landing page builder). These tools will set you up for successful advertising on and off the Amazon platform. We come highly rated G2 Reviews.IO TikTok Features now in Diamond Plans & Pricing Effortlessly expand your Amazon operations to TikTok Shop with our new suite of TikTok-specific features now included in Diamond! Save up to 25% per month when billed annually See annual pricing Coupon applied. You have a % off discount! Coupon code “” is not valid. Coupon is not available for Monthly plans. Coupon is not available for Annual plans. Diamond Platinum Starter Diamond $229 $279 / mo Buy Now Platinum $79 $99 / mo Buy Now Starter $39 $49 / mo Buy Now Diamond $229 $279 / mo Billed Annually Buy Now Perfect for expert sellers looking to scale – on Amazon and beyond Platinum $79 $99 / mo Billed Annually Buy Now Everything for building a business— now with AI Advertising! Starter $39 $49 / mo Billed Annually Buy Now The training and tools you need to get started Product Research Black Box Watch Video Find profitable product opportunities on Amazon Limited Black Box for Influencers Limited Xray Watch Video Powerful product data available through your browser Xray for Walmart Limited Limited Xray for Influencers Review Insights Product Launchpad Up to 2,000 ideas Up to 2,000 ideas Limited Keyword Research Cerebro Limited Magnet Limited Xray Keywords 5 Uses Keyword Sales Advanced Brand Analytics Advertising AI Advertising Rule-Based Automation Keyword Recommendations Dayparting Ad Spend Limits $5k/mo free | 2% $1k/mo free | 2% Operations Managed Refund Service Included | 15% Alerts 200 Products 20 Products 2 Products Follow-Up 15,000 Emails 5,000 Emails Inventory Management Up to 40 SKUs Limited Business Evaluations Learning Freedom Ticket Watch Video Amazon training from renowned subject experts Amazon PPC Academy With Token Connected Exit Ticket 9,604 People signed up last week. Start Using Helium 10’s Advertising Tools Today! If you’d like to try out our Advertising tools for yourself, sign up to check it out today! Sign Up The Details How to Advertise a Product on Amazon You have found the perfect product to sell on Amazon. You have found a killer deal with a trustworthy manufacturer overseas. You have leveraged Amazon keyword research tools to create a robust product keyword list. With Amazon listing optimization tools, you have crafted an immaculate Amazon listing, with eye-grabbing imagery and a second-to-none product description. Your product has launched… but you aren’t going anywhere. The Amazon ecosystem is the most competitive space for e-commerce sellers on the internet. You can stare at Seller Central all day counting sales metrics but ultimately, the most treasured currency on Amazon is a bit more… biological than many would think: eyeballs. If you are not getting your product in front of eyeballs, you cannot truly grow your brand. Likewise, if you are not growing, you won’t be reaching those eyeballs anytime soon. So, where should you start? At Helium 10, we’re in the business of making things easy. (Fortunately for you, business is good!) With that in mind, let’s focus on the two primary sources for virtually all Amazon advertising strategies: #1: outside (off-Amazon) Traffic and #2: Amazon sponsored ads (also known as PPC or “pay per click”). You do not magically appear on page one of Amazon search results, however, a fundamental understanding of these two strategies will give you the closest thing to “magic” that Amazon has to offer: a shot at your own, continually profitable brand. The Best Amazon Advertising Tools Creating the perfect product and listing is one thing; getting it in front of as many eyeballs as possible is a completely different ball game. We couldn’t possibly call ourselves an “all-in-one” FBA tool suite without including an Amazon advertising tool to help sellers with PPC and external advertising. Helium 10 Ads Having your Amazon PPC campaigns operate like a well-oiled machine is a necessity these days if you’re going to conquer page one of search results. Helium 10 Ads is an Amazon PPC tool that completely reshapes the way sellers tackle their pay-per-click campaigns. Track all your advertising decisions with a high-level, simplified view of campaigns, suggestions and metrics, including total advertising cost of sale (TACoS). Automate your bid strategies to help organize your advertising efforts and save you valuable time. Streamline hours of manual search term placements into minutes of easy sorting and filtering. Helium 10 Ads allows sellers to sort and view potential keywords or negative targets with the click of a button. Helium 10 Ads was built to be a chameleon for both types of Amazon sellers: Those who are new to PPC and need a tool to guide them through a simplified, user-friendly advertising dashboard. Those who are experienced with PPC and simply need a way to organize and automate their own advertising decisions. Portals Your Amazon customers don’t always start on Amazon, so your marketing efforts shouldn’t be confined there either. Using Helium 10’s promotional Amazon landing page builder (Portals), FBA sellers now have the ability to drive traffic from virtually anywhere in your customer funnel directly to your product listing. We provide you with page templates built with Conversion-Rate Optimization (CRO) in mind so that you increase the likelihood of converting visitors into customers. These landing pages live outside of your Amazon store but exist to funnel outside traffic from email lists, social media campaigns, or other paid ads directly to any of your product pages without having to build your own website for it. Not a graphic designer? No problem; Portals was built for sellers, not Web Developers. We have fully functional page templates, Google Analytics and Facebook Ads tracking, QR code integrations, and a customizable product insert suite all at your fingertips.