Compatible with: Amazon eCommerce Market Research & Analysis For sellers who want to monitor their niche and stay ahead of direct competitors. Get Started Your Market Research Sidekick Know What’s Happening in Your Market Before Your Competitors Do Measure revenue, units sold, reviews, and more. Monitor share of voice and market dominance in near real time. Track how your products measure up to the largest competitors in your market. Build custom market views that mirror how you define your strategy. Market Intelligence Made Easy Get in-depth, competitive insights and personalized pathways toward greater productivity and revenue. Sign Up Customize Your Search Add keywords from an existing list, or manually enter in new keywords or ASINs to show the highest quality keyword suggestions from Helium 10’s data. Sign Up Amazon Is Noisy. Market Share Is Shifting Daily. Track and analyze existing products and up-and-coming competing products through an automated dashboard. Sign Up Proactively Gather Data to Guard to Product’s Success Craft a plan with these actionable insights to launch a product that competes and outperforms the top sellers. Sign Up Expand Your Business, Easier Than Ever Before Topped with unparalleled data accuracy, Market Tracker 360 spans 11 marketplaces on Amazon to give sellers a wide view into new opportunities. Book A Demo Get Started to Get Ahead Real-Time Market Intelligence = Better Decisions Get the same insights top sellers use to outmaneuver the competition. Sign Up Today Scale Faster Market Tracker 360; When You Need More Than ASIN Tracking Go beyond keywords. Track product categories, brand portfolios, and emerging trends with full visibility across Amazon’s ecosystem. Book a Demo Market Tracker 360 has helped me determine how big a market is and identify opportunities for expansion… I can see all relevant market information at once – no combining data, no spreadsheets. Max Vogel Growth Lead / Business Analyst / 10XCREW What’s the Difference? Market Tracker vs. Market Tracker 360 Market Tracker 360 is an advanced Amazon market research tool offering a host of features that make it suitable for scaling businesses with multiple products. Schedule a Demo Access up to 2 years of historical market data for analysis over time. Wide market view with insights into keywords, brands, products, and categories trends. Users can delve deep into a brand’s performance and compare or explore similar brands in their market. Personal Customer Success Manager to ensure you make the most out of your account. Get Started with Helium 10 Start, Scale, or Optimize Your Amazon Business Sign up for Helium 10 today and skyrocket your Amazon business to new heights. See Our Plans and Pricing TikTok Features now in Diamond Plans & Pricing Effortlessly expand your Amazon operations to TikTok Shop with our new suite of TikTok-specific features now included in Diamond! Save up to 25% per month when billed annually See annual pricing Coupon applied. You have a % off discount! Coupon code “” is not valid. Coupon is not available for Monthly plans. Coupon is not available for Annual plans. Diamond Platinum Starter Diamond $229 $279 / mo Buy Now Platinum $79 $99 / mo Buy Now Starter $39 $49 / mo Buy Now Diamond $229 $279 / mo Billed Annually Buy Now Perfect for expert sellers looking to scale – on Amazon and beyond Platinum $79 $99 / mo Billed Annually Buy Now Everything for building a business— now with AI Advertising! Starter $39 $49 / mo Billed Annually Buy Now The training and tools you need to get started Product Research Black Box Watch Video Find profitable product opportunities on Amazon Limited Black Box for Influencers Limited Xray Watch Video Powerful product data available through your browser Xray for Walmart Limited Limited Xray for Influencers Review Insights Product Launchpad Up to 2,000 ideas Up to 2,000 ideas Limited Keyword Research Cerebro Limited Magnet Limited Xray Keywords 5 Uses Keyword Sales Advanced Brand Analytics Advertising AI Advertising Rule-Based Automation Keyword Recommendations Dayparting Ad Spend Limits $5k/mo free | 2% $1k/mo free | 2% Operations Managed Refund Service Included | 15% Alerts 200 Products 20 Products 2 Products Follow-Up 15,000 Emails 5,000 Emails Inventory Management Up to 40 SKUs Limited Business Evaluations Learning Freedom Ticket Watch Video Amazon training from renowned subject experts Amazon PPC Academy With Token Connected Exit Ticket FAQs What Is Amazon Market Intelligence? Amazon market intelligence is the act of gathering critical information around your Amazon Store (as well as your competitors) so that you may evaluate your current standings for a given product type and make data-driven decisions towards increasing your market share. How Do You Use Amazon Market Intelligence? Amazon market intelligence will inform you how well you rank in Amazon’s search engine for a group of keywords for a given product versus your competitors, and provide you with the starting point to evaluating your competitors and product listings. Additional tools like Helium 10’s Listing Analyzer and Listing Builder are necessary to take those insights and turn them into actionable recommendations. What Is an Amazon Market Research Tool? An Amazon market research tool is a SaaS platform that allows you to input a set of keywords around a given product listing and measure how many brands and ASINs are competing, how much of the market share you own, how much potential revenue there is in the market, and much more. How Do I Run a Competitive Analysis on Amazon? To run a competitive analysis on Amazon, you must setup a “Market” in Market Tracker to include the keywords you’re targeting for a given product listing (or plug in the ASINs of your competitors to gather their keywords), and it will show you how you stack up against your competitors for a variety of metrics. How Do I Track/Monitor My Competitors on Amazon? You can track your competition at a macro-level using Market Tracker, but you can also use Keyword Tracker to see how your products rank in Amazon’s search engine for important keywords versus your competitors. How Do I Find Sales of Competitors on Amazon? By using Market Tracker, you’re able to find sales revenue estimates across a number of ASINs (including your competitors). What Is the Best Amazon Market Research Tool? Market Tracker is the definitive solution for Amazon market research. Its advanced filtering allows you to pinpoint exactly where you stand versus your competitors, and identify what your competition is doing to be successful so that you can devise a strategy to take over Amazon’s search results. Testimonials Amazon FBA Course Resources Sign Up for Free Your Winning Solution See How Sellers are Succeeding With Helium 10 Buy Now View Pricing Proven Expert Strategies “The Freedom Ticket course is incredibly well-organized, offering top-notch expert content that is both comprehensive and actionable.” Eyal E. | E-Commerce Seller Learn from the Best Names in the Industry With over 30+ expert guests, Freedom Ticket covers everything you need to win on Amazon. Start Learning from the Pros 9,604 People signed up last week. Learn About Market Tracker 360 Today! If you’d like to learn about our new and improved Amazon market research tool (Market Tracker 360), book a demo today! Learn More Thought Leadership, Tips, and Tricks Never miss insights into the Amazon selling space by signing up for our email list! Subscribe 11 minute read A Simple Product Research Strategy for Maximum Results 38 minute read #298 – 22 Product Research Strategies for 2022 – Part 1 5 minute read #102 – How to Use Selling on Amazon to Make that Life Change You’ve Been Dreaming About The Details Overview of Our Amazon Market Research Tool It’s extremely important to conduct ongoing market research so that you can stay on top of your Amazon product space. Market Tracker is a powerful Amazon competitive and market intelligence tool that enables you to stay one step ahead of your competition. Ongoing market research, as the name implies, is something that sellers with existing products should be doing. This is distinct from the initial research you probably did (or are doing if you’re new) with Cerebro and Black Box to target potential products to sell. As a seller already in the space with (hopefully) successful products live on Amazon, it’s imperative to keep in mind the general landscape of your market. Here, we’re defining a market as an aggregation of the “live” factors of your space: competitors and their (competing) products, and total revenue across both competing products and your own product. As a seller, you want to be cognizant of this market space. That means constantly thinking about who is selling around you, how they’re performing, how much revenue they’re bringing in, who’s improving, who’s declining, new entrants into the market, and so on. Naturally this space is constantly changing, and that’s why our Amazon market research tool is here to help. Market Tracker synthesizes all of that information and condenses it into one easy-to-interpret dashboard so that you can easily track and analyze your market space. The tool updates daily as your space evolves, so be sure to check back periodically to maintain a well-rounded view of your market/product space. How To Run a Competitive Analysis on Amazon You’ve established a product in a market and worked hard to make it a success, but every day, competitors are working to unseat you from your position as a top seller. How do you proactively gather the data to guard your product’s success? Or, you’re contemplating selling a product in a new, unfamiliar market, but there are dozens or hundreds of competitors fighting to be the top sellers. How do you craft a plan to launch a product that competes and outperforms the top sellers? In a demanding online retail world, effectively monitoring your existing or potential markets for changes and/or opportunities–while still having time to manage the rest of your business–can seem impossible. Fortunately, Helium 10’s Market Tracker allows you to design a Market based on your own criteria, and then, every day, Helium 10 tracks and reports that Market’s findings for you to review. The impossible is now made possible. How to Use Amazon Competitive Intelligence to Make Business Decisions Identify competitors and drill down into their strategies to understand what changes you can make to your listings to capture competitors’ market share. Market Tracker’s real-time scoreboard allows you to instantly identify the fastest growing categories, brands, and products so you can adjust your Amazon strategy accordingly. Dissect your markets from a category, brand, or product level to learn what you need to do to capture your competitor’s growth. Immediately see what attributes other listings are benefiting from, including pricing, keywords, seasonal trends, and more. Know which keywords led to competitor’s success to determine if you should add the same keywords to your product listing (and Amazon PPC campaigns).