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Free Amazon Keyword Tool

Improve your Amazon keyword research to maximize traffic

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Demo of Helium 10’s Magnet

Maximize traffic for your business with better Amazon SEO

Input a seed keyword or ASIN to uncover thousands of competitive and relevant search terms


Benefits of the Free Amazon Keyword Tool

Get the keyword insights you need to win on Amazon

  • Input a seed keyword or ASIN to generate thousands of competitive and relevant search terms
  • Discover the keywords that are capturing traffic from real customer search queries on Amazon
  • Increase organic & sponsored traffic, boost product visibility, and reach page one
Benefits of Amazon Keyword Tool

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Thought Leadership, Tips, and Tricks

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An Amazon keyword is a search term that potential customers type into Amazon’s search engine. Keywords are woven into the product listing to enhance its ability to rank in Amazon’s search engine for those search terms. These keywords may also be utilized in an Amazon PPC campaign.

Keyword relevance is important because it will enable you to increase your products’ visibility to the customers who are likely to purchase your product. If you’re selling soap that’s shaped like a football and one of your keywords is simply “football,” the user likely won’t be interested because they’re looking to buy an actual football, not soap. As you can see, understanding search intent is extremely important.

You can discover search intent by plugging a keyword into Amazon’s search engine and analyzing the top (non-sponsored) products. If the results aren’t similar to your product offering, chances are it’s not a viable keyword opportunity.

Amazon limits the back-end / hidden keywords to 250 bytes, which is roughly equivalent to 40 back-end keywords. Letters and numbers count as a byte, while spaces do not. Typically, 250 bytes equates to 250 characters, except in the case of letters with accents or foreign language characters.

With that said, Amazon does not limit the number of keywords you can target within your content. You can add as many as you see fit. We recommend that you never compromise the readability of the description simply to include keywords; it should be useful for customers first and foremost.

Helium 10 also offers a ‘Subject Matter’ field within Listing Builder so that you may input additional keywords, which other tools on the market do not offer.

To find the best performing keywords on Amazon, you need a tool like Helium 10’s Magnet to see estimated product sales, search volume, and search trends. The keyword will ideally have a high level of search volume, low competition, high number of estimated sales, and should be hyper-relevant to your product offering. You’ll need to find the right mix of those metrics, since there are very few keywords that meet all of those criteria. We recommend that you prioritize your keyword selection primarily around relevance and search volume.

Helium 10’s Cerebro and Magnet tools can be used in unison to find keywords that are hyper relevant to your product listing, in high search demand, trending in terms of search volume, and highly profitable overall.

Helium 10’s Magnet is the best tool for exploratory Amazon keyword research. It covers a wide range of data points, such as Search Volume, Search Volume Trends, the number of competing products, the estimated number of sales generated from a given keyword, etc.

There’s no need to separate keywords with commas in the back-end keywords section.

You can find the keywords that are trending the most for any given product by running a Product ASIN through Helium 10’s Cerebro tool. Your search will display the keywords that the product is ranking for, both in organic search results and sponsored search results.

Helium 10 provides a free Amazon keyword research tool on this dedicated landing page, yet if you sign up for a free account, you’ll receive a higher level of access and more searches each month.

Hidden keywords (keywords you add to a product listing on the back-end which don’t appear on the front-end for users to see) are visible in the “Search Terms” area under the “Keywords” tab on the product listing builder page. To find these keyword opportunities, you must conduct exploratory keyword research using a tool like Cerebro and Magnet.

A keyword ranking refers to the ordering of product listings within Amazon’s search engine results pages (SERPs). If for instance your keyword ranking for “footballs” is #5 in Amazon’s search engine, your product listing appears in 5th place on the 1st page of Amazon’s SERPs for that specific search term. Keyword rankings do not include sponsored ads.

Your target audience consists of the people you’re aiming to reach with your product offering, whether that be a demographic or psychographic group of individuals with common characteristics. By extension, target audience keywords are simply keywords that your target audience is actively searching for on Amazon.

Style keywords appear in the left-hand navigation to enable potential customers to sort through the search results by ‘style’. To add these to your back-end, log in to your Amazon seller central account and click ‘Manage Inventory’. From there you can find your listing, select the ‘Edit’ button, the ‘Keywords’ tab, and you are all set to enter style keywords in the search terms field.

In order to find niche Amazon keywords, you must use a tool like Helium 10’s Magnet to filter the list of keywords based on the number of competing products. This is very subjective, yet a good rule of thumb is that anything under 500 competing products would be considered niche.

In order to find profitable keywords, you must use a tool like Helium 10’s Magnet to filter the results to find keywords that have a high level of search volume, low competition, high number of estimated sales, and are hyper-relevant to your product offering.

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The Details

What Is Keyword Research on Amazon?

Keyword research on Amazon involves identifying relevant and popular search terms used by potential customers to find products. By understanding these keywords, sellers can optimize their product listings to improve visibility in search results. This process includes brainstorming, using an Amazon keyword tool, analyzing competitors, focusing on relevance and intent, and incorporating long-tail keywords. Regular monitoring and updates are necessary to stay current with customer trends and competition. Successful keyword research can enhance Amazon SEO and lead to increased sales. By using a keyword research tool that has reverse Amazon ASIN lookup functionality, you could within seconds discover the thousands of keywords that any product is ranking for either organically or in sponsored ads.

How Important Is Amazon Keyword Research, and Why Is It Important?

Keyword research on Amazon is highly important as it significantly impacts the visibility and discoverability of your products. By identifying popular and relevant keywords, and then implementing them in your listing copy, you can improve your search ranking, attract interested buyers, and gain a competitive advantage. Understanding customer search behavior allows you to tailor your product listings effectively, leading to higher conversion rates. Additionally, well-optimized listings can provide long-term benefits and reduce the need for constant advertising. Overall, effective Amazon keyword research is fundamental to your Amazon marketing and sales strategy, contributing to increased sales and business success on the platform. If you do not find the relevant keywords and search terms for your product, it means you will not be indexed for these keywords, or in other words, it would be impossible to show up in the results of Amazon’s search engine.

What Does ‘Keyword Targeting’ Mean for Amazon Sellers?

Keyword targeting for Amazon sellers involves strategically using specific keywords in product listings and advertising to increase visibility and attract potential customers searching for those keywords. Sellers conduct keyword research, optimize product listings with relevant keywords, bid on keywords in Amazon advertising, and continually refine their strategy based on performance. Effective keyword targeting improves product visibility, helps reach the target audience, and drives business growth in the competitive Amazon marketplace.

Which Tool Is Used for Amazon Keyword Research?

There are many keyword research tools out there, but the most popular Amazon keyword tool in the world is Cerebro, which is what is called a reverse ASIN tool. In this Amazon keyword research tool, you enter in an ASIN, which is a unique identifer for an Amazon listing, and then within seconds you will see all of the keywords where that product appears in organic search results and sponsored results. You will also see the keyword rankings for each of those valuable search queries so that you can see which ones are on the all important “Page One” of the search results.

How Does Helium 10’s Amazon Keyword Tool Work?

Helium 10 has an Amazon keyword planner tool that is called Magnet. Instead of entering in an ASIN to get keywords like with Cerebro, you enter in amazon keywords, and you will get back a list of up to thousands of potentially relevant keywords to that search term. We all have some knowledge and ideas of what we think a customer might use for a keyword search to find a product like yours, but Magnet will show you keywords you never dreamed were relevant to your product. In addition, you can see detailed keyword search volume data, which means the estimated number of times someone has searched these keywords in the last 30 days.

How Do I Do Keyword Research on Amazon?

The best way to do keyword research on Amazon is not by using the google keyword planner, but rather, finding relevant keywords by using a reverse ASIN amazon keyword tool such as Cerebro. With this tool, you should enter a group of the top products in your niche. Then click on the “Top Keywords” button, and it will instantly show you the best keywords that most of those top products are getting sales from. These you should add to a list as your most important keywords for your listing that you will want to put in full phrase form in your new Amazon listing. Next up, you should widen out your search with Cerebo by finding keywords that are a little less relevant, but that you want to be indexed for in search engines. Take special note of the monthly search volume of these keywords so that you can prioritize them. If you see something with more than 5000 monthly searches, you can use high volume search queries such as this at key parts of your Amazon product detail page.

How Do I Find Trending Keywords on Amazon?

Amazon keyword tools such as Magnet can show you search volume velocity and trends. It will show you what percentage the search volume number has gone up from this week to the corresponding week a month ago. For example, if you see amazon keywords in Magnet that say it has search volume of 8000, and you see that the trend says +100%, then you know last month it was only 4000, and the searches have doubled in the last 30 days! These are usually keywords that people are searching more for due to trends or seasonality or holidays. Make sure to take note of these search trends and that you always check the history of the search volume of each keyword so that you know if its trending up or down. Sometimes you might notice that there are foreign language keywords that are trending. Its usually best to not include these in the front end of your listing, but you should use those as backend keywords in your Generic Keywords field of your listing.

How Do I Find Profitable Keywords on Amazon?

Finding profitable keywords on Amazon is a very subjective task. If someone wanted to be technical, you do not really have to pay for ANY keywords on Amazon, you can use all search terms for free. However, with so much competition, how do you get discovered by people who enter keywords into their Amazon search bar? Sometimes, you need to “pay to play,” namely, by using Amazon PPC campaigns, or sponsored advertising campaigns. In this case, you have to keep a close eye on your targeted keywords, and see how much you are spending. If your spend gets out of control, then these keywords will not be profitable for you.

How Do I Find Keyword Search Volume on Amazon?

You can find keyword search volume for millions of search terms from any Amazon marketplace using tools such as Black Box, Magnet, and Cerebro. In magnet, you can enter any keyword, and you will get the output of the search volume. Magnet is the best keyword research tool for getting quick information such as search volume for any keyword, as well as data points such as estimated number of sales that the keyword searches result in, how many products are advertising for that keyword, how many listings on page one of that keyword have that searched term in their title, and other important datapoints.

Does Amazon Provide Search Volume?

Amazon provides search volume numbers in their tools Product Opportunity Expolorer and Search Query Performance. To access Search Query Performance, you will need to have Brand Registry with Amazon. These numbers that Amazon calls Search volume, are “denormalized,” meaning that many duplicate searches are counted, such as when someone hits back on their browser, or goes to multiple pages of the search result. Amazon also gives keyword suggestions both in their autocomplete from the search bar, as well as in the advertising platform.

What Is An Ideal Search Volume Range on Amazon?

There is no magic number when it comes to ideal search volume range. There are some product niches on Amazon where the top keywords have over 400,000 monthly searches. There are other products whose top keywords might only generate 4,000 searches a month. It is doutbtul that a product can sell well if its main keyword does not have at least a few thousand searches a month. In addition, once you start getting under 500 monthly seaches, these keywords do not generate too many sales, so probably should not be a priority for you. High volume keywords also means different things in different marketplaces. While 500 searches in Amazon USA might not be much to be proud of, if a keyword has 500 monthly searches in Amazon Mexico, this would be relatively high for that marketplace.