Amazon Email Marketing Automation (Follow Up)

Overview of Helium 10’s Follow Up Tool

Every business begins with customers – but every successful business begins with happy customers. Like many busy Amazon sellers, you may not have the time or processes necessary to effectively communicate with your customers at pivotal moments and after specific triggering events. This is why we created, Follow-Up, a fully automated email tool – a customizable and effective approach to creating a stellar customer experience.

Focus your marketing around the moments that really matter to your customers. Craft automated email sequences that kick-in on order deliveries and other event triggers. Follow-Up’s user-friendly interface also saves you time. A simple and easy-to-use dashboard organizes all your activity and enables you to view orders, set automations, build email templates, manage products, and more.

A huge benefit of Follow-Up is that it allows you to address customer concerns and issues as soon as they arise. Over time, you can follow-up with orders to obtain valuable feedback, improve seller reputation, and eventually—get more sales. We make this process as easy as possible, giving you the option to write your own emails or use any of the free templates provided to you by Helium 10—including those written by some of the most accomplished sellers on Amazon.

How to Write Amazon Email Follow Up Messages

Direct contact with a buyer creates an opportunity to win a customer for life. That’s why Helium 10 created Follow-Up: so sellers like you can nurture your Amazon customer service using Amazon’s email system.

When you are ready to capitalize on the chance to contact your Amazon customers via email after a recent sale, you face two challenges: automating an effective email sequence and writing appealing letters that build brand trust and invite repeat sales. Both tasks work together to cultivate your brand recognition and to woo buyers into wanting to buy products from you through Amazon.

Courting brand loyalty in an Amazon marketplace of hundreds of thousands of brands and millions of products requires you to sell quality products and to deliver excellent customer service. This article shows you how Helium 10’s Follow-Up helps you deliver that customer service using email.

Amazon maintains a strict TOS for how and when you can contact your Amazon customers following a purchase of your products on Amazon. Helium 10 strongly recommends that all private sellers study Amazon’s email use rules carefully to avoid breaking TOS, especially regarding the content of the emails you send to customers after a sale.

Because Amazon already sends email shipping notification to all buyers, with the tracking number, after they buy your product, you won’t want to send a shipped notification email from your storefront, because it would only send duplicate information, potentially annoying the customer.But you can send emails to, for example, notify the customer that the product has been delivered and provide any instructions or tips on using the product.

Even more essential to building your business is that inside these informational emails, you can politely request feedback in the form of a product or storefront review. (Keep in mind that Amazon absolutely states that you cannot ask for specifically positive reviews.) Sign-up for follow-up today to learn more about how to leverage Amazon email marketing for your business.