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Best-Selling Product

Quickly find product opportunities with steady demand, strong margins, and room to compete.

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Start with research, grow with precision, and scale with confidence—all in one platform.

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Learn how to sell on Amazon

Starter

discover your first product opportunities

$49 $39 / month
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Start your business

Expert training through a full online video course Access to the Google Chrome Extension  Limited usage to keyword and product research tools Limited usage to listing building and optimization tools

Manage your business

Track earnings with a profits-focused dashboard Evaluate reviews from similar products to create a better listing Limited usage to Market Tracker Competitor Intelligence Limited usage to Inventory Management
Launch your e-commerce business

Platinum stars Most Popular

smart, data-backed solutions

$129 $99 / month
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Everything in Starter, plus

Find product opportunities with increased access to product discovery and keyword research features  Increased usage for listing building and optimization tools 

Grow your business

Take AI for a spin and with AI-powered advertising  Monitor your progress and decide where to invest with detailed keyword tracking

Manage your business

Expand from Amazon to TikTok with the same streamlined operations Automate FBA Reimbursements with Managed Refund Service 
Level-up with advanced solutions

Diamond

broader access to tools, users, and tokens

$359 $279 / month
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Everything in Platinum, plus

Increased usage to keyword and listing optimization tools Automated keyword recommendations for ads Find seasonal keyword opportunities with 24 months of historical data

Grow your business

Advanced advertising capabilities such as rules-based automation and dayparting Expand to new marketplaces with TikTok Shop solutions Get personalized and actionable insights to grow  Access to an Amazon influencer database to elevate your brand 

Turn endless product ideas into a shortlist of products worth selling.

Search Amazon and Walmart’s entire product database. Filter by sales, price, reviews, weight, and more to quickly surface products that fit your goals.

Download Chrome Extension

Validate ideas with product-level analysis. Check historical sales, pricing trends, and review patterns to separate steady performers from passing fads.

Learn more about Black Box

Use the Chrome Extension while you browse. View sales estimates, FBA fees, and competitor stats directly on Amazon pages in real time.

Learn more about Xray

Quickly identify products with real demand and low competition using database filters.

Estimate FBA fees, shipping costs, and margins before investing in a product. 

See review counts, seller numbers, and variations to judge how hard it will be to rank in your new category. 

Data-Driven Decision Making

Quickly surface products by sales volume, price, reviews, competition level, and niche demand.

Fast Product Research with Automation

Overlays live data (estimated sales, revenue, BSR, pricing, review count, trends) directly on Amazon search results or product pages.

Reduce Risk by Validating Metrics

Spot Amazon FBA fees, hidden costs, and pricing patterns before you tie up capital in inventory.

Show Undiscovered Niches

Reveal underserved categories and trending searches that point to new opportunities.

FAQs

Amazon product research is the process of collecting, reviewing, and analyzing data around Amazon products to find high revenue, low competition, and low cost products to source and ship through retail and online arbitrage. 

Amazon product research is important because it allows for a data-driven approach for Amazon sellers so that they don’t have to simply guess what potential customers want; they can verify what will be profitable within the  data. 

When learning how to find products to sell on Amazon, you need a tool with a database that collects information on a large number of Amazon products. It needs to include things like estimated monthly sales, price, weight, review ratings, amount of sellers, and more. From there, you can judge which product niche you’d like to test the waters with. 

An Amazon product research tool is a third-party software solution that collects data on a wide variety of metrics that are crucial to launching a successful Amazon FBA business, including the number of sellers, price, price changes, review count, review rating, number of competitors, monthly revenue, monthly sales (in units), keywords, and more. 

Using an Amazon product research tool is an essential way to collect data on a wide variety of metrics that are crucial to launching a successful Amazon FBA business. If you don’t use an Amazon product research tool, you may not have all the data you need to make the best decision when deciding on a product to sell. 

By looking at a variety of metrics (low swings due to seasonality, weight less than A, revenue greater than B, competitors less than C, review rating less than D), you can begin to sort the wheat from the chaff and identify what might be a profitable product. Using an Amazon product analysis tool can help with providing you all the data you need to determine if the product you want to sell will be profitable or not.

Tools like Helium 10’s Chrome Extension and Black Box are powerful resources for product hunting on Amazon. Using Xray, the Amazon product analysis tool, is also essential for learning key data on products being sold on Amazon. 

Helium 10’s Product Research tool is the gold standard in Amazon product research software with over 2 billion products and keywords in its database. With Helium 10 as your Amazon product finder, you can set and search dozens of parameters and filters to find product opportunities. 

The level of access you are looking for will depend on which plan you select. Most Amazon sellers prefer to go with a holistic solution that offers much more than just product research features to minimize cost and have one place to operate their business from. Paid Helium 10 subscriptions can cost anywhere from $39 to $279 a month through the all-in-one Helium 10 platform. To discover the plan that’s right for you and enjoy immediate access to the most powerful Amazon product finder software on the market, be sure to explore the Helium 10 pricing page today.

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