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Amazon’s Search Query Performance (SQP) Report and Why It Matters

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Amazon’s Search Query Performance (SQP) Report and Why It Matters
This report isn’t new, but it might just be the most underused competitive advantage in your Amazon toolkit. Until a few years ago, your performance insights were largely limited to ad reports, keyword trackers, and piecing together customer behavior through guesswork.  With the Search Query Performance (SQP) Report —available under Amazon Brand Analytics—sellers now have […]
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