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December 12, 2023

2023 brought significant changes to Cyber 5 week. Deals arrived earlier than ever, driven by a trend championed by Amazon through their Prime Early Access event that kicked off in October.

But how did Amazon and Walmart ad performance hold up this Cyber 5 compared to previous years?  

Our 2023 Cyber 5 Unwrapped CPC Report offers:

  • 9+ Insights from Cyber 5, including record sales and category highlights
  • Holiday Dos and Don’ts: Find out which strategies and trends made the nice list, along with the strategies that should be checked twice
  • Ad spend, cost-per-click, ROAS, and click-through rate trends for the past three years during Turkey 11

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Prasida Newman is the Data Strategist for Adtomic at Helium 10. Prasida has over 9 years of experience in analyzing large datasets for the purpose of delivering analyses that influence business decisions. This type of work is what she loves to do. She also loves perfume and bees.

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